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You are in: Home » Resources » Business Centre » Business Calculators » Marketing Campaign

Marketing Campaign Profitability Analyser

This calculates the return on investment (ROI) for any marketing campaign. Use this tool to test different sets of assumptions to see how your marketing program results might vary with different response rates and different conversion rates.

Calculator

No. of customers you are marketing to 

Total projected marketing costs£

Expected response rate%

Expected conversion rate on responses%

Expected profit on each converted customer£

Results

No. of responses 

Cost per response£

No. of buyers 

Cost per buyer£

Tot. profit from campaign before mktg costs£

Profit on campaign after marketing costs£

Return on investment£

CalculateReset

For assistance in monitoring marketing campaigns and improving business profitability please contact us.